The BoHos will reward the boutique, lifestyle and hybrid hotels who provide the very best in guest experiences. The awards will be unique in that the winners will be decided, not by judges, but by the hotels’ guests, using a combination of aggregated verified guest feedback from review sites and booking engines worldwide, and direct guest feedback via questionnaires. Each will have a 50 per cent weighting in a hotel’s overall score to give a true picture of the guest experience provided.
The awards are open to any UK or international boutique, lifestyle or hybrid hotel. To enter they need to be using a guest feedback and online reputation management solution in order to provide the necessary verified guest reviews. If they don’t currently have a solution, GuestRevu is offering a free 2 month trial, worth up to £300, to hotels who wish to sign up and enter.
Piers Brown, CEO of IHM said: “We're delighted to launch the BoHos with GuestRevu. Online reviews – which reflect the overall guest experience – are more important than ever for hoteliers. Not only are they hugely influential in ‘humanising’ travel decisions, they are the barometer which hotels use to monitor whether they are fulfilling their role and delivering on their promise to the guest. The BoHos will reward and recognise those hotels who are the very best at delivering guest satisfaction, by going that extra mile to give their customers unforgettable hospitality experiences. The winners will ultimately be chosen by the people who really matter – the guests themselves.”
Francine Heywood, Co-founder and Director of Sales and Marketing at GuestRevu, said: “Guest feedback, both direct through questionnaires and indirect through online review sites, is one of the most powerful marketing tools available to hotels, and by monitoring this and reacting accordingly, hotels can increase loyalty, brand advocacy and profitability. We're very excited about working with IHM and Glion on the BoHos so we can honour the very best hotels in the boutique and lifestyle sector, and celebrate the fantastic job they are doing in providing amazing service to their guests.”
“Unlike other industry awards, the winners will be decided by the end user – the hundreds of thousands of guests who leave online reviews and provide direct feedback, and in doing so, influence their peers in their travel booking decisions. Online review platforms need to cater for all sorts of properties and so, by their very nature, are generic. Just using these as a metric would mean that there is no room for the unique nature and experience offered by the hotels operating in the boutique and lifestyle sectors to make an impact. These awards are here to change that. By including direct guest feedback scores, the awards will be a true reflection of the ‘guest’s choice’ for best hotel. ” she added.
“We estimate that more than 60 per cent of UK hotels are not currently using automated guest feedback or online reputation management software,” says Francine Heywood. “The awards represent a great opportunity for those who don't yet do so to gain access to this very powerful marketing tool while giving themselves the chance to win one of the inaugural BoHo awards.”
The awards will be presented at a ceremony the evening of May 21st, during day 1 of the Boutique and Lifestyle Hotel Summit. Winners will participate in a seminar at the Summit on 22nd May, discussing best practice in guest feedback and online reputation management.
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For sponsorship opportunities download the event prospectus here.