Laura Willoughby

Club Soda

Laura Willoughby

Co-founder

Laura Willoughby MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to create a world where nobody feels out of place for not drinking. Club Soda has individuals, workplaces, and social spaces in its membership.

The inspiration for Club Soda comes Laura’s experience of giving up drinking five years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was the poor range of options if you go for a night out but don’t want to drink alcohol. Club Soda has undertaken some impressive behaviour and trend research into the demand for lower alcohol drinks and the amount of business lost to the free tap water!  Club Soda has over 11,000 individual members, have built a venue listing guide and ran the UK’s first-ever Mindful Drinking Festival in August 2017 in collaboration with Bermondsey Square Hotel.

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