Latest South Beach boutique hotel opens this month

The Julia, in Miami’s South Beach, has opened its doors.

Situated in the South of Fifth "SoFi" neighbourhood, the property was built from the foundation of the third oldest hotel in Miami Beach. Located between 3rd and 4th Streets on Collins Avenue, it is named after the iconic founder of Miami, Julia Tuttle, and owned by SMS Lodging, a family-owned company that operates hotels in Miami and Key West.

The Julia features 29 guest rooms, each outfitted with memory-foam mattresses, custom-designed furnishings, coral and grey accent colours, solid oak plank flooring, as well as original artwork from local and international artists throughout the rooms and common areas.

The interior of the hotel has been designed by Stephen Busto, while the exterior has been restored in order to retain its 1930s facade.

"The SoFi neighbourhood is an ideal area for The Julia, as it offers the best of South Beach with a neighbourhood vibe," said Gustaf Arnoldsson, CFO of SMS Lodging. "We are confident that the hotel's price point coupled with its prime location just steps from the beach and within walking distance to great shopping, nightlife, and cuisine will be a significant draw for travellers."

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The Summit provided valuable insight into the hotel industry and the challenges faced by operators. It also provided a forum to exchange ideas and engage with operators you might not get the chance to see day to day.

Alison Sawyer, co-founder SALT Restaurant Marketing Ltd

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