Proper Hospitality appoints leadership team for San Francisco hotel

Proper Hospitality, which will open its flagship hotel in San Francisco this summer, has announced three major appointments.

Lorenz Maurer, Xavier Bon and Frederique Falour-Yalniz have been appointed as the property's general manager, director of sales and marketing, and director of human resources, respectively.

The trio are charged with managing the property's launch this summer in the Mid-Market neighbourhood of San Francisco.

"Lorenz, Xavier and Frederique together possess a level of expertise of the Bay Area that will prove invaluable to our team - on both a property and brand level," said Arash Azarbarzin, president and COO of Proper Hospitality. "Each boasts the impressive pedigree required to help shape San Francisco Proper as the boutique lifestyle hospitality experience that this city has been desperately seeking for over a decade." 

Located in a historic flatiron building on the corner of 7th and Market, the Kelly Wearstler-designed property will feature 131 guestrooms and suites as well as a variety of gathering spaces, including the city's first hotel rooftop bar and lounge.

Lorenz Maurer brings substantial pre-opening luxury and leadership experience to San Francisco Proper Hotel. As GM, he is tasked with overseeing the launch of the hotel, including its four culinary venues. Maurer most recently served as area managing director for Commune Hospitality, where he oversaw three Commune-managed San Francisco neighbourhood hotels, including the Phoenix hotel in the Tenderloin. He simultaneously held the GM position at The Epiphany Hotel in Palo Alto, a Joie de Vivre hotel operated by Commune.

Xavier Bon was previously employed by Joie de Vivre Hotels where, after three years in the brand's corporate sales office, he joined the opening team in launching its waterfront flagship, Hotel Vitale. Following that, he served as director of sales and marketing at the Hotel Rex. Most recently Bon directed the sales, catering and marketing teams for Hotel Kabuki in San Francisco's Japantown.

Falour Yalniz spent the last 12 years working in human resources departments at some of San Francisco's most notable hotels. She has an extensive background in opening luxury lifestyle properties, including the 5-Star St. Regis San Francisco where she served as assistant director of Human Resources for six years. Following that, she served as director of human Resources for San Francisco's iconic Palace Hotel.

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Informative, insightful and at times inspiring.

Simon Scoot, vice president global brand strategy - luxury & lifestyle, IHG

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