Summit Schedule

Boutique and Lifestyle Hotel Summit 2018

Join us* as we take you on a curated tour and discover what this vibrant corner of London has to offer with its cutting edge hospitality, F&B and co-working spaces.
*please note, extremely limited availability remains


The Curtain, Shoreditch
• Exciting new lifestyle hotel, private members club and co-working space, the latest venture from Gansevoort Hotels' Michael Achenbaum

Boxpark Shoreditch
• A shipping container pop-up mall for independent and global, fashion and lifestyle stores and F&B outlets.

The Napoleon, Shoreditch

Situated on the border where the City of London meets Shoreditch, The Napoleon Hotel is perfectly placed for both work and play. Newly renovated in 2017, the hotel features a single luxury suite and three unique bars each specialising in a different area of drinking culture, offering a unique blend of indulgence, tradition, and modernity. Welcome to London's smallest grand hotel.


NEW: The Dictionary Hostel, Shoreditch


All registered delegates will be sent an activity sign up form for day 1 activities around 10 days prior to the event.

Kindly sponsored and hosted by Digital Hotelier

Venue address: Montcalm Royal London House, 22-25 Finsbury Square, London EC2A 1DX

Confirmed delegates only - email to secure your place.

Join us at Montcalm Royal London House as we announce and congratulate the winners of the second BoHo Guest Experience Awards sponsored by GuestRevu. 

Venue address: Montcalm Royal London House, 22-25 Finsbury Square, London EC2A 1DX

Ticket options are now available to attend only the BoHo Awards, or both the Summit and the Awards at a special rate. Click here to see the different ticket option.

Secret afterparty 'nightclub' venue drinks

Piers Brown, CEO, International Hospitality Media

Day 2

Piers Brown

International Hospitality Media

Short video voxpop interviews with leading hoteliers and industry experts about the future, and how  boutique, hybrid and lifestyle hoteliers can best blend technology such as AI with the human skills needed for hospitality.

Followed by a quick fire 'on the spot' with Lennert De Jong, chief commercial officer, CitizenM.


Day 2

Lennart de Jong


The planning, development and opening of two exciting and very different hotel projects.

• The Good Hotel, London
The floating Good Hotel launched in Amsterdam and was the first Good Hotel to open worldwide. After staying a year in Good Hotel's hometown, the platform was ready to continue its journey to London and will call the historic Royal Victoria Docks home for five years. In October 2016, the floating 8 million kilos concrete structure was transported by a submersible barge over the North Sea Canal, on the River Thames and through the King George V lock to its current location. A challenging and one-of-a-kind project made possible thanks to the people behind it – all experts in their field. The hotel's training program offers long-term unemployed locals a unique hospitality training and a chance to re-integrate into the economy. After successfully completing the training, trainees get on-the-job training and a full-time salary at Good Hotel, after which they are mediated towards a permanent job in the local economy. For every booking made directly on the hotel website, it donates £5 per night to an NGO partner, Niños de Guatemala.

• Novanta, Tuscany
Novanta is an organically growing eco resort in a deserted village in the hills of Tuscany with 15 bedrooms including a tree house and sky lodge. We are an experience hotel focusing on showing our guests the “real” Tuscany with things like truffle hunting, pasta making, sausage making, bbq lunches at our river and hikes to our neighbours for traditional Tuscan lunch, to name a few! We dine together on long communal rustic tables and have an honesty bar where our guests can help themselves to local wines and beers. We are a hotel where the bar comes to the river in the back of a Landrover, and cocktails and aperitivo are served in the ruins of our ancient church! Novanta was founded in 2014 through a crowd funded pop-up hotel. Four entrepreneurs from Amsterdam (Mart, Jeroen, Leonard and Igor) own and run Novanta.

Day 2

Liutauras Vaitkevicius

Good Hotel London

Day 2

Igor Sancisi


Grab a caffeine hit and meet our exhibitors

With Brexit looming, fresh new hotel brands, some soon to launch in London, debate the pros and cons of the capital market v other European gateway cities.

Moderator: Bill Barnett, Managing director, C9 Hotelworks

• Todd D Reppert, EVP, global development, Standard Hotels International
• Alex Andjel, VP development, Virgin Hotels

Day 2

Bill Barnett

C9 Hotelworks

Day 2

Alex Andjel

Virgin Hotels

Day 2

Todd Reppert

Standard Hotels

What are the main challenges and opportunities facing boutique and lifestyle hotel developers and owners?

Moderator: Simon Hudspeth, hotel investment advisor and asset manager

• Vedrana B. Riley, CEO Ciel Capital
• Mark Fuller, CEO, concept venues and Karma Sanctum Hotels
• Adi Hodzic, Managing director, Dean Street Developments

Day 2

Mark Fuller

Concept venues and Karma Sanctum Hotels

Day 2

Adi Hodzic

Dean Street Developments

Day 2

Vedrana B. Riley

Ciel Capital

How to incorporate the trend for mindfulness in to your hotel offer for guests and staff alike.

Moderator: Nicola Cloherty, Love and Oranges

• Laura Willoughby, founder, Club Soda - the mindful drinking movement
• Louise Chester, founder, Mindfulness at Work
• Ramesh Arora, managing director, Montcalm Luxury Hotels
• Amruda Nair, founder, Araiya Hotels & Resorts


Day 2

Laura Willoughby

Club Soda

Day 2

Louise Chester

Mindfulness at Work

Day 2

Amruda Nair

Araiya Hotels & Resorts

Day 2

Ramesh Arora

The Montcalm Luxury Hotels

Day 2

Nicola Cloherty

Love and Oranges

Join us over a bloody mary as three industry pioneers present for 10 minutes on F&B trends that are sweeping the sector.

Host: Heleri Rande, F&B strategist and consulting editor, Supper Magazine
• Olubunmi Okolosi, founder, Kajola on "Grab'n'go and ghost restaurants"
• Murray Wilson, chef at Rudding Park, on kitchen gardens
• Anna Sulan Masing, creative consultant, A+F Creative, on "Casting a net: catching connections, collaborations and creative networks"


Day 2

Heleri Rande


Day 2

Anna Sulan Masing

A & F Creative

Motion: The sharing economy is a major threat to the hotel sector.

Hosted by Michael Prager, business leader

• Guus Bakker, CEO - EMEA, Frasers Hospitality
• Karim Nielsen, CEO, Brøchner Hotels

Day 2

Karim Nielsen

Brøchner Hotels

Day 2

Guus Bakker

Frasers Hospitality

Day 2

Michael Prager


Food, networking and exhibition stands to browse!

66% of luxury brands are expecting their influencer marketing budget to increase over the next year. How can boutique and independent hotels build a relationship with customers via digital channels? Who should they be working with, and just what is an “influencer”?

Moderator: George Sell, editor, Boutique Hotel News

• Benoit Racle, ‎senior director, AC Hotels
• Amber Hoffman, founder, WHIT Media
• David Gabriele, CEO, Swayy
• Emily Manson, PROCLAIM Communications

Day 2

Benoit Racle

AC Hotels by Marriott

Day 2

Amber Hoffman

WHIT Media

Day 2

George Sell

International Hospitality Media

Day 2

Emily Manson

Proclaim Communications

It's not just about local produce – hotels who truly get the local trend are community hubs as well as destinations for travellers. What are the best ways to tap in to your local market and keep your neighbourhood customers coming back time and time again?

Moderator: Debbie Hindle, Managing director, Four Travel

• Harry Harris, Managing director, SUSD London
• Sheena Bhattessa, Founder, Citizen Femme
• Henry Reeve, Director of design and innovation, Hotel Indigo by IHG
• Julie Grieve, Founder, Criton Apps

- Customers want a safe, simple and seamless retail or hotel experience. Imagine if you could create a new journey for them, making experiences richer through innovative solutions and technology, all connected through an ecosystem of highly efficient lighting & sensing
- Discover how you can connect with customers in real-time, tailor services to their needs based on their location, enhance brand experience, and more.
- Keen to increase revenues through space optimisation, reduce costs and provider a better environment via efficient lighting control and scheduling whilst simplifying business operations?
- Neil Salt, Managing Director of Gooee, and Gary Bennett, Managing Director of Aurora Projects, discuss how the future of retail and hospitality will offer more than a one-for-all experience with the latest smart lighting technology and provide businesses exceptional 'value beyond illumination'.

Day 2

Neil Salt


Day 2

Gary Bennett

Aurora Projects

What are the most cost effective and flexible methods of financing hotel acquisitions and operations, either through debt and / or equity? What alternative financing options are available?

Host: Philip Camble, director, Whitebridge Hospitality

• Lissa Engle, director, Berkeley Capital
• Trevor Morris, debt finance director, OakNorth Bank
• David Orr, chairman, Urbanist Group
• Andrew Harrington, partner, AHV Associates

Day 2

Lissa Engle

Berkeley Capital

Day 2

Trevor Morris

OakNorth Bank

Day 2

Philip Camble

Whitebridge Hospitality

Day 2

Andrew Harrington

AHV Associates

Hotels are increasingly sophisticated when it comes to revenue management, but what can they learn from the airline industry and others about dynamic pricing. What's next for OTAs and other distribution channels?

Moderator: Steve Lowy, managing director, Umi Digital and chair of Hotel Marketing Association

• Steve Burns, managing director EMEA, BridgeStreet Global Hospitality
• James McClure, general manager, Northern Europe, Airbnb
• Adam Rowledge, general manager, Georgian House Hotel
• Satyan Joshi, hotel ads business lead, Google

Day 2

Steve Burns

BridgeStreet Global Hospitality

Day 2

Adam Rowledge

Georgian House

Day 2

James McClure


Day 2

Steve Lowy

Umi Digital

Day 2

Satyan Joshi


How should hotel owners choose who to brand, operate and sell their property? Is it best to go it alone, sign up with one of the big brands or join a soft brand or marketing alliance?

Moderator: Samantha Ward, Pwc, UK hotels leader

• Robert Swade, CEO, Grace Hotels
• Brenda Collin, managing director UK, Ireland, Nordics, The Netherlands, Preferred Hotels & Resorts
• Philippe Bijaoui, chief development officer, Wyndham Hotels
• Nick Turner, principal, Laura Ashley Hotels & Resorts

Day 2

Brenda Collin

Preferred Hotels & Resorts

Day 2

Nick Turner

Laura Ashley Hotels, Resorts and Tea Rooms

Day 2

Robert Swade

Grace Hotels

You must be in the room to win one of our great prizes!

Prizes include:

- 2 night Citybreak in Copenhagen at any Brøchner Hotel (Own choice) in a dbl superior room including breakfast, courtesy of Brøchner Hotels A/S
- 2 course dinner for two in Theo’s Simple Italian and a bottle of Prosecco, courtesy of IHG
- 12 month subscription to Amazon Audible, courtesy of GuestRevu
- Complimentary ticket to Boutique & Lifestyle Hotel Summit & BoHo Awards 2019, courtesy of International Hospitality Media
- 3 nights stay at Grace Cafayate in Argentina, courtesy of Grace Hotels.
A spectacular destination, especially for those who love the outdoors, horse riding, trekking, cycling, golf and good wine!
Champagne Tea for 2 at The Ritz, courtesy of The Ritz
2 night accommodation for 2 people in the treehugger treehouse, courtesy of Novanta
- Mystery prize for best selfie taken at the BoHo Awards
- Additional mystery prize for best tweet at the Summit

Hosted by Piers Brown, IHM and Daniel Englender, Benjamin West

Break down in to smaller groups for collaborative discussions over a prosecco or two on the following topics:

• The currency of trust: what does it really mean and how to make the most of it. Guest reviews and reputation management - led by Francine Heywood, GuestRevu
• GDPR and its implications for hoteliers - led by Paula Swain, Shoosmiths
• China: tips on exporting your brand, and appealing to the Chinese guest back home - led by Cho Wong, managing director, Compass Edge Europe

With a population of 1.38 billion people, the Chinese economy growing at 6.7% (source: World Bank) and outbound travel predicted to grow by 10% in 2018, it is a misconception that China is an 'easy' hospitality market - only 6% of the population have passports. We shall discuss how a typical Chinese traveller starts researching for his/her trip and makes the decision/bookings. How can European hoteliers reach out to Chinese travellers despite Google, Facebook, Twitter, YouTube  being banned in China.

• "Alexa, order me a hotel room" - what's next for voice and digital marketing? - led by Rich Tuckwell - Skuda, President - North America, Avvio and James Sandberg, Customer profitability, Loyalty, CRM and CX at
• The energy concierge - revealing hospitality's best-kept energy saving secrets - led by Frazer Duris, Businesswise Solutions and Alfred Eetlink, Hotel Facility Concepts
• Hybrid hotels and poshtels - led by Navneet Bali, CEO, Meininger Hotels

• Sustainability - a necessity not a luxury - led by Thomas Kendall, senior designer, Wayward, and Jan Hazelton, VP global business and real estate development, Kerzner International
The time for lip service is over – when the government sets a date for banning petrol and diesel cars you know the low carbon agenda is not going away. But a sustainably and efficiently run hotel is more profitable, especially with the shadow of sustainability levies on the horizon. What are the most effective ways to transform your property?

Day 2

Piers Brown

International Hospitality Media

Day 2

Francine Heywood


Day 2

Paula Swain


Day 2

Navneet Bali

Meininger Hotels

Day 2

Thomas Kendall


Day 2

Jan Hazelton

Kerzner International

Day 2

Cho Wong

Compass Edge Europe

Day 2

James Sandberg

Customer Devoted

Day 2

Daniel Englender

Benjamin West

Piers Brown, CEO, International Hospitality Media

Day 2

Piers Brown

International Hospitality Media

First time for RocheBobois Trade & Contract at the Boutique Hotel Show event. We met great people during the show and we look forward to collaborating in the future.

Julien Sannier, Roche Bobois

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