Summit Schedule

Boutique and Lifestyle Hotel Summit 2019

When you look back at life, will you be able to say that you have given it everything? Have you lived a life of real meaning and depth? Have you given your very best to the family, the business, your friends and, of course, yourself? Can you say that you have worked hard for what you really believe in?

In an ever increasing busy world, we are becoming more and more visual, overloaded with stimulation.

We will be joining inspirational speaker Craig Goldblatt to take time for meditation, breath and to set our own intention and path! This powerful guided visualisation exercise will allow you to practice a deep sense of gratitude for your life and all you care for. Through this practice Craig will guide you to focus on what is most important to you in this moment and for the future.

Day 1

Craig Goldblatt


A look at the many distribution channels available to hotels, including GDS, TMCs and more, in terms of cost v value.

Moderator: Frank Reeves, CEO, Avvio (tbc)

What are the variables involved when valuing boutique and lifestyle hotels compared with larger and more generic properties?

HR has to leave the office and get in to the community

An in-depth look at the state of the transaction and investment market with a focus on who is buying and why?

Moderator: Weldon Mather, director, WM Consultancy Ltd

Digital marketing and how the online guest journey is changing

Can hotels use sustainability as a marketing tool and a way of reducing operating costs, or is it simply a waste of money which guests don't really care about?

• James Fry, co-founder, Base Aparthotels
• Stephen Marks, healthy buildings specialist

Day 1

James Fry

Base Aparthotels

What role do loyalty and reward programs play in the boutique and lifestyle hotel space, and how is their offer evolving to cater for an increasingly experience-driven traveller?

Video: a selection of street vox pop videos asking the public which hotel brands they recognise, with a few red herrings thrown in!

Hard hitting debate about the merits of all three, including case studies

Day 1

Navneet Bali

Meininger Hotels

Regular hotel guests share their good and bad experiences with owners and operators.

Moderator: Fiona Adams, co-founder, The Know.

Day 1

Fiona Adams

The Know

Coffee break and exhibition

Development workshop combining investors and operators interest to create an innovative boutique hotel concept. The workshop will trigger the delegates' creative ideas, and the groups will then share their findings and ideas with the collective.

Workshop lead by Jonathan Humphries, HoCoSo, and Patrick McCrae, Artiq (tbc)

Focus group huddles to include:

• Design
• Social spaces and community: led by Harry Harris, CEO, SUSD
• Technology
• Sleep science: led by Fabienne O'Neill, co-founder, Cuckooz
• Investor considerations
• Services and operations
• Marketing and distribution

Informal and interactive group discussions led by experts in their field.

• How to make F&B profitable
• Wellness
• Accessibility: led by Robin Sheppard, chairman, Bespoke Hotels
• Partnering with your local community
• Management - in-house, white label or franchise?
• Budget boutique and hybrid hotels

Day 1

Robin Sheppard

Bespoke Hotels

Who will be the winners of the BoHo Awards 2019?

Content rich day, where you get full insight on the future of hospitality from top professional industry movers and shakers.

Manuela Mannino, Architect and Director THDP Design

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