Brenda Collin

Preferred Hotels & Resorts

Brenda Collin

Managing director, UK, Ireland, Nordic and Netherlands

Based in Preferred Hotels & Resorts’ London office for five years, Brenda Collin manages a portfolio of 43 properties within the UK, Ireland,  Nordics & Netherlands region, with responsibility for driving development opportunities and expanding the company profile across these regions.  Prior to Preferred Hotels & Resorts, Brenda co-founded and managed a hotel representation company for a period of eight years, where she held responsibility for commercial contracting of member hotels and delivering a strategy that built the business to over 700 clients from start up.

Brenda also held key positions at Utell/Pegasus for  a number of years including director of account management - where she was accountable for member revenue performance of approximately 500 hotels within UK and Ireland, director of business development looking after development in the Middle East region and she also spent time selling the Pegasus suite of technology products.  In addition to her vast representation experience, Brenda has also held numerous sales and business development positions with Hilton Hotels worldwide including a period as acting general manager.

Brenda is a hotel school graduate of Galway and Mayo Institute of Technology, Ireland and recently completed a Certificate in Hotel Real Estate Investments and Asset Management from Cornell.

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