James Sandberg

Customer Devoted

James Sandberg


With 14 years experience, James has won awards for his customer centric digital strategies in India, the US, UK and at the Asia Pacific regional level.

As the ex-managing director of customer engagement agency Ogilvy One in Mumbai and the European strategy director for customer loyalty agency ICLP, James has led customer strategies for the biggest brands in the world.

James has developed customer loyalty strategies for Mars, Hackett and hotel Group Carlson Hotels, run performance marketing programmes for ING Direct, developed and launched products for Vespa, MasterCard and Caterpillar into new markets, delivered influencer marketing campaigns for Hitachi, Dove and TED, developed video content for Smirnoff, Johnnie Walker and Unilever and has developed numerous mobile apps, digital strategies, customer marketing initiatives, websites and social media campaigns.

James has also worked closely with tech startups such as CoInvestor, Showslice and others to develop their digital business strategy.

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The Summit provided valuable insight into the hotel industry and the challenges faced by operators. It also provided a forum to exchange ideas and engage with operators you might not get the chance to see day to day.

Alison Sawyer, co-founder SALT Restaurant Marketing Ltd

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