Appleton Estate Rum is drinks partner for Boutique Hotel Summit

Fine Jamaican rum brand supports Europe’s only b2b conference for the boutique and lifestyle hotel sectors, London, May 21 and 22

Boutique Hotel Summit, Europe's only b2b boutique and lifestyle hotel conference, is delighted to announce that J Wray & Nephew UK, the distributor of the Appleton Estate range of hand blended Jamaican golden rums, is the drinks sponsor for Boutique Hotel Summit 2012.

Delegates will be able to sample a range of Appleton Estate rums and rum cocktails at a cocktail party held on the first day of the event at the new Norman Foster-designed ME London hotel on the Strand.

Event organiser Piers Brown said: “Offering guests a great range of premium quality drinks is one of the key strands of a successful boutique hotel offering, so we are delighted to partner with Appleton Estate to ensure our conference delegates get to sample some wonderful spirits in some spectacular new surroundings.”

Samantha Burke, trade marketing manager for J Wray & Nephew UK, said: “It’s great to see a conference dedicated to the boutique and lifestyle hotel sector, which is an important market for us. We’re very pleased to get the opportunity to showcase our premium range of golden rum at Boutique Hotel Summit.”

For more information, and for speaker and sponsorship enquiries for the 2012 Boutique Hotel Summit, contact Piers Brown: [email protected], +44 (0)208 340 7989

Who should attend?

• Designers

• Architects

• Lifestyle and fashion brands

• Hotel Owners / Developers

• Travel Agents

• Property Developers

• Property Brokers

• Management Company Executives and Consultants

• Hospitality Industry Suppliers

• Lenders

• Investors and Financial Institutions

• Private Residence Club developers

• PR / Sales and Marketing companies

• Private Members Clubs

• Asset Managers

• Concierge Companies

• Lawyers

2011 delegate and speaker feedback

"A very useful forum for all those involved in the Boutique Hotel sector with an excellent delegate list and well planned sessions. Our team learnt a lot and made some good new contacts."

Chris Boulton, CEO, yoo

"As a first time event, the Boutique Hotel Summit hit all the right notes in attracting an appreciably large number of delegates who were attracted by an impressive array of knowledgeable speakers and panellists, all experts in their own right and with lots of opinions to contribute on the boutique and lifestyle sector of the hotel industry. There were also innovative touches, such as tours around a couple of hotels, as well as lively interaction between the speakers and delegates throughout the day. Everyone seemed to be asking when next year's event is to be held!"

Russell Kett, managing director, HVS London

“For a small conference it had heavyweight speakers and guests, an interesting range of speakers and a diversity of attendees. Well done.”

James Fry, founder, SSAP LLP

“Excellent content, great networking opportunities and very good value for money.”

Ricky Kapoor, commercial director, The Edinburgh Collection

“An excellent networking opportunity - especially the cocktail reception. Good to have something specific to the boutique market rather than big chains.”

Caroline Cooper, hospitality business and leadership coach, Zeal Coaching

Notes to editors

J Wray & Nephew UK Ltd. is a distributor and brand builder of premium spirits with 17 years’ experience in the UK market. Originally founded in 1992 to distribute and market the Appleton Estate range of rums, J. Wray & Nephew UK Ltd. has grown to become a professional and creative independent distributor. We manage sales, marketing and distribution for a growing portfolio of award-winning brands, including liqueurs and gin. London based, the company has a first class marketing department and national sales team which specialises in working with the premium end of the UK’s drinks industry.

www.rum.co.uk

Appleton Estate Jamaican Rum are favourites with top bartenders and listed in the country’s best bars. Nestled in the Nassau Valley, the Appleton Estate produces a range of blends from Appleton Estate V/X to the 30 Year Old, all aged in oak casks on the Estate. Each rum in the range is unique in style and the whole production process, from grass to glass, is carried out on the private Appleton Estate in Jamaica.

Appleton Estate V/X is available from all major supermarkets from £18.50; Appleton Estate 8 Year Old is available from Selfridges at £24.99; Appleton Estate 12 Year Old is available from selected specialists at £35.00; Appleton Estate 21 Year Old is available from Harrods at £190.00; Appleton Estate 30 Year Old is available from Harrods and selected on-line specialists at £495.00

www.appletonestate.com

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03/02/12