Report reveals the most visible online lifestyle and boutique hotel sites

Commissioned by Boutique Hotels News, the report “Boutique & Lifestyle Hotels”, uncovers the most popular search terms consumers use when they go to Google UK to look for specialist accommodation in domestic, short haul and long haul destinations.

Among others, popular generic search terms include ‘Boutique cottages’, ‘Specialist hotels’ ‘Unique hotels’ and ‘Small luxury hotels’.

Destination-wise, Greenlight’s research indicates that besides London, New York and Paris, the UK’s Lake District and Sao Paolo also feature among the consumer’s most sought after locations for boutique accommodation.

Greenlight’s report also analyses which brands, retailers and review sites are most visible in both the Natural Search* and Paid Media** results and thus have the greatest share of the searchers’ consideration.

Interestingly, over 50 per cent of the most visible websites ranked in Greenlight’s Integrated Search league table have no visibility in the organic listings, instead relying solely on visibility gained in the paid ad listings on Google, to attract the searchers’ attention.

The report also assesses those players that have interacted well on Social Media networks. Hotel brands are noticeable for their absence.

Piers Brown, founder of Boutique and Lifestyle Hotel Summit, said: "We are delighted to work with Greenlight to produce research focused solely on the boutique hotel sector. Boutique and Lifestyle Hotel Summit was launched because we recognised the need for an event catering to this very specific niche in the hospitality industry, and now the boutique hotel sector has its own conference, we thought it deserved some bespoke research too. To some extent, the plethora of online marketing channels levels the playing field and allows boutique hotels to compete with the industry's bigger players. We know that some of them do a superb job with limited resources, and look forward to Greenlight's presentation which is sure to contain some takeaways for all our delegates."

Chris Bland, client services director at Greenlight, will be presenting the full findings of the report, on Thursday 23 May at 15.00-15.30.

The report will be made exclusive to delegates attending the summit and made available for download to non-attendees after the event.

ENDS

Notes to Editors:

*Natural Search/Organic results - Listings in search engine results pages that appear because of their relevance to the search terms 

 **Paid Media – An Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market 

Greenlight’s ‘Lifestyle & Boutique Hotels’ report, commissioned by BoutiqueHotelNews.com, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in Natural Search, Paid Media and Social Media and hence have the greatest share of consideration when UK-based searchers go to Google UK to look for lodgements.

Full findings of the research will be made exclusively available to delegates at the 2013 Boutique and Lifestyle Hotel Summit. Non-attendees will be able to download a copy of the report after the event.

For further information about this report or to register your interest for your copy, please contact:

Krishna Rao

T: +44 (20) 3326 6232

E: [email protected]

About Greenlight

Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.
www.greenlightdigital.com

About Boutique and Lifestyle Hotel Summit

Boutique and Lifestyle Hotel Summit is Europe's only b2b conference for the booming international boutique and lifestyle hotel sector. Both small independents and large multi-nationals are investing heavily to establish a presence in this exciting market and hotels tailored to this sector are opening at an ever-increasing rate, defying tough economic conditions. Discover what makes this vibrant sector of the hospitality industry tick and learn from the experts at Boutique and Lifestyle Hotel Summit 2013. With a comprehensive seminar and networking programme and a stellar cast of international speakers, this is a truly un-missable conference. Sponsors for the event include HVS, The Montcalm Luxury Hotels, Concept Amenities, HotelSwaps, Luxury Hotels Collection, LivingSocial, Patrón Spirits International and Viaggi by Nestlé. www.boutiquehotelsummit.com

For more information, and for stand, speaker and sponsorship enquiries for the 2013 Boutique and Lifestyle Hotel Summit, contact:

Piers Brown

E: [email protected]

T: +44 (0)208 340 7989