Speakers

Cheryl Hawksworth is a well-known and popular figure in the hospitality industry. Cheryl is passionate about revenue management and is a founder and deputy chair of the HOSPA Revenue Management Committee.

Currently working at IDeaS Revenue Solutions, a global leader in revenue management solutions, Cheryl’s expertise, understanding and enthusiasm helps hoteliers worldwide to implement and maintain a strong revenue management culture with a strategic focus on delivering optimum and sustainable revenue performance.

Previously, Cheryl has held positions both internationally and domestically in the hotel industry, starting her career in South Africa with Southern Sun Hotels, working in both Intercontinental and Holiday Inn brands. In the UK she has led a large front of house and reservations team at The Tower-a Guoman Hotel and more recently, as head of revenue for Grosvenor House, London. Cheryl’s success comes from her ability to utilise all her revenue management expertise in delivering successful solutions and services to hoteliers, coupled with a deep understanding of technology platforms available on the market today. This hands-on approach to hospitality has ensured Cheryl’s success as a guest speaker at numerous hospitality industry events in the UK and beyond.