Speakers

Erik Nissen Johansen is the founder and creative director of multi-award-winning Swedish design agency Stylt Trampoli. Combining concept development, interior architecture, design and branding, Stylt creates memorable customer experiences with a genuine sense of place for hotels, restaurants and other hospitality- and experience-driven businesses. Erik was born in Oslo 1965, and graduated from the L'Istituto per l'Arte e il Restauro in Florence, with a diploma in art, art history, marketing and design. His parallel career as an artist has seen him exhibit his work, both solo and as part of a group, throughout Europe and the US. Erik is also the author of the book “Storytelling as a marketing tool for the experience economy” together with Scandinavia’s foremost expert in marketing of hospitality and tourism, Professor Lena Mossberg. He is a sought-after speaker both internationally and at home, where he shares the insights into customer behaviour, consumer trends and enduing human truths that are the result of 20+ years in the hospitality business. Under Erik’s leadership, Stylt has won many awards, including two European Hotel Design Awards, the Swedish Design Prize, the World Hotel Award and, last year, the World Boutique Hotel Award for Best New Boutique Hotel, Stora Hotellet Umeå.