Regularly challenging employees and colleagues beyond their normal comfort zones, Simon uses his relaxed manner to constantly stretch their knowledge, understanding and skills to boost performance and achievements. He combines 25 years experience in brand values, destination marketing and sales strategies associated with the travel, tourism and hospitality industries with his skills in Neuro Linguistic Programming to develop creative solutions which achieve consistently measurable oLen award-winning results.

In 2007 Simon conceived, developed and opened a multi-award winning luxury Spa business in the US. In 2013 he was instrumental in creating and implemen*ng a new cultural iden*ty for one of the Group’s flagship hotel proper*es, the 5 star Eau Palm Beach Resort in Florida. Here his work encompasses the complete values set which underpins the core iden*ty of the business from guest touchpoint to employee engagement.

Simon is constantly seeking new challenges and achievements and is presently studying for a degree in Photographic arts. As well as a keen photographer, Simon is an enthusiastic kite- boarder, scuba-diver and snow boarder. he holds a commercial pilot’s license and is a trainer of NLP.