Head of loyalty proposition

Elizabeth is a loyalty expert with experience developing and embedding loyalty programmes and communication lifecycles for some of the world’s leading brands. Elizabeth joined Avios in 2018 to provide strategic direction for IAGs loyalty programmes, working in collaboration with the operating airlines, to create world class loyalty propositions for BA Executive Club, Iberia Plus, Vueling Club and Aer Lingus Aer Club.

Prior to joining Avios Elizabeth worked at IHG where, amongst other roles, she oversaw expansion and globalisation of their IHG Rewards Programme and, most recently she headed up Operations for IHG Rewards Club to deliver consistently exceptional member experiences.

Previous experience includes working in some of London’s leading marketing agencies on CRM and loyalty lifecycle communications