Co-founder

Fiona Adams joined forces with business partner Mané Ryatt in 2016 to create The Know. With their extensive experience as guests at luxury and boutique hotels, they recognised a disjoin between the true guest perspective and the actual feedback received by hoteliers. Drawing on 15 years’ experience in investment banking, Fiona developed the actionable intelligence service and bespoke technology, which enables hoteliers to receive detailed, confidential, qualitative and authentic feedback from real paying guests. The aim of The Know is to make great hotels exceptional, by drawing out the fine detail which can really serve to elevate the guest experience.