James Fry
Base Aparthotels
Co-founder
James is co-founder and managing director of Base Aparthotels, a new type of hybrid hotel and apartment concept based in Switzerland. Featuring functional, comfortable and modern (FCM) Suites, with intelligent technology and industry leading sustainable operational practices, the brand currently operates Base Nyon and Base Vevey, along with Tandem Restaurant, Bar & Garden. James has also worked as a consultant for SSAP LLP and as a development executive for raven Mount PLC in London.
“Great to be visible at such a high profile event and to be able to showcase Bespoke.
Amanda Humble - Bespoke Hotels
Recent News
What's been happening?
BoHos 2019 shortlist revealed
Posted on Saturday, May 4 2019
UK: The shortlisted hotels for the 2019 BoHos - the Boutique Hotel Guest Experience Awards - have been revealed.
Marriott launches home rentals in more than 100 markets
Posted on Saturday, May 4 2019
US: Following a 2018 home rentals trial, Marriott has launched Homes & Villas by Marriott International.
Canopy signs five properties in Europe and US
Posted on Saturday, May 4 2019
US: Hilton’s lifestyle brand Canopy has announced new signings in Washington DC, Paris, Bordeaux, Portland (Maine) and Venice, Italy.
Sydell Group to open first European NoMad hotel in London
Posted on Saturday, May 4 2019
UK: The European NoMad hotel will open in summer 2020 at the former Bow Street Magistrates Court in London.
Kimpton to open Asheville property this summer
Posted on Saturday, May 4 2019
US: Kimpton Hotels & Restaurants has announced it will open Hotel Arras in Asheville, North Carolina, this summer.
Red Carnation to convert Dublin listed building
Posted on Saturday, May 4 2019
Ireland: Red Carnation Hotel Group is set to convert Hatch Hall in Dublin into its third hotel in Ireland.
About The Summit
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