James Fry

Base Aparthotels

James Fry


James is co-founder and managing director of Base Aparthotels, a new type of hybrid hotel and apartment concept based in Switzerland. Featuring functional, comfortable and modern (FCM) Suites, with intelligent technology and industry leading sustainable operational practices, the brand currently operates Base Nyon and Base Vevey, along with Tandem Restaurant, Bar & Garden. James has also worked as a consultant for SSAP LLP and as a development executive for raven Mount PLC in London.

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I’m amazed. Every single speaker has been phenomenal. Meeting other hotel owners to share tips, and having access to service providers I wouldn’t normally meet has been really good for me.

Nikki Swart, co-owner, Rivonia B&B

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