James Fry

Base Aparthotels

James Fry


James is co-founder and managing director of Base Aparthotels, a new type of hybrid hotel and apartment concept based in Switzerland. Featuring functional, comfortable and modern (FCM) Suites, with intelligent technology and industry leading sustainable operational practices, the brand currently operates Base Nyon and Base Vevey, along with Tandem Restaurant, Bar & Garden. James has also worked as a consultant for SSAP LLP and as a development executive for raven Mount PLC in London.

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A great event which had an intimacy about it that makes the chance conversations much more value-added.

Michael Prager, chairman, Optimal Monitoring Limited & Hospitality Pro

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