Paula Perkins

Paula Perkins Spa Consultancy

Paula Perkins


With over three decades of working at the topmost end of the spa and wellness industry – 18 of those with ESPA, Paula has extensive global experience in the five-star luxury hotel, wellness and spa sector. With her ability to consult comprehensively across all phases of spa development, including concept creation, planning, detail design, pre-opening and ongoing operational management, her skills have proven critical for in-house teams and consultancy clients alike.

Small or large, her approach to every project is wholly, individually tailored. Whether an owner or operator of a hotel, spa or wellness resort, her consultancy services ensure focus, collaboration and unwavering commitment to excellence. The result? A comprehensive and dependable business strategy to optimise the brand and project, ensuring realisation of the property’s full potential.

With an unwavering passion for the wellness industry, meticulous attention to detail and an innovative approach to both service and solution, she has guided some of the most prestigious city spas, resorts, residential and wellness retreats to create inspiring and award-winning wellbeing experiences, where individuals can relax and heal in the most outstanding of spaces... always, of course, ensuring the owners benefit from a strong return on their investment.

As an expert in my field, I enjoy collaborating with others who are also exceptional in theirs and feel honoured to regularly be invited to speak at prominent industry events. My growing portfolio has seen me work alongside many of the world’s most respected architects, interior designers, lighting consultants, hoteliers and leading hotel groups and I am privileged to work with those whose attention to detail, dedication and delivery matches my own.

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It’s been great to network with other people within the industry. The tours were really interesting and the conference gives you a great opportunity to find out what’s going on in the sector. After our New Owners panel, the three of us sat down for an hour and discussed how we can help each other.

Nick Davies, co-owner, The Cottage in the Wood

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